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About us

The Purpose Project

The Purpose Project aims to offer coaching support to individuals who are lost, unsure or need someone supportive to walk alongside them as they make changes in their life.

Positive change

You might not know just yet what those changes need to be but know something has got to give. Be it career, relationships, health and fitness, finances or any other aspect of life that needs a tweak, you might find that working with a coach is just the catalyst to get things moving in the right direction.

Sam has coached individuals through relationship troubles, creative paralysis, career changes, financial stresses, health hurdles and happiness improvement – as well as maintaining his own personal coaching routine.

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What inspired the
Purpose Project?

The Purpose Project was born out of Sam’s desire to help people beyond finding their next job.

Having spent years in the recruitment space it has become evident, particularly in the years following the pandemic, that there are too many people sitting tight in jobs that don’t really make them happy, who are fearful of making the wrong move or pursuing something more aligned to their purpose.

And conversely, there are people jumping from one job to the next hoping that one will be the one that fits despite not being sure what it is they are really looking for.

It can seem that when things are getting harder or when people feel like they are drifting, they look for a new role for a new challenge.

This might be to give them new focus, might be to get a bit more money or more flexibility, or it might be to distract them from the real hurdles they need to overcome.

As someone who has benefitted from coaching, Sam was inspired to become an accredited coach and help more people to be self-informed and live a life of purpose and fulfilment.

Principles and Values

Everyone has a right to pursue their aspirational life and our role is simply to act as facilitator in any individual(s) moving towards that.

We are all unique and what works for one person may not work for another.

Therefore, it is not our predisposition to impose any particular set of routines, ideas, practices or beliefs on an individual – we will always put our client’s needs first. We do, however, recognise that there are a multitude of factors that contribute to who we are; ranging from upbringing, faith and social group to wealth, health and career.

While we welcome clients from any and all backgrounds, we recognise that a coaching relationship must be built on trust and transparency and, as a highly personal service, respect anyone’s views to pursue coaching or not.

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Giving Back

Creating a better tomorrow for those dealing with mental illness

The Hike with Mike Foundation aims to provide critical support to those fighting mental illness. Sam has been a supporter of the charity since 2022 and hopes the Purpose Project can help to provide an ongoing contribution and bring greater awareness.

Please check out the Instagram page for an up-to-date view on how the foundation is supporting individuals with mental illness and how you can get involved.


Get in touch

If you have any further questions regarding our services, or wish to discuss how we can help you achieve your goals, please do not hesitate to contact us.

Tailored 1-2-1 coaching.